INDX Culture Code

Our values and code of conduct

Culture Code

Our 5 Guiding Principles

The values and principles we cherish as INDX team members

Compose truth like a scientist.

Be a Scientist

Keep questioning the world.

#Curiosity#Root Cause#Analytical Thinking#Evidence-Based#Continuous Improvement#Logical Thinking#Fact-Checking#Data-Driven#Hypothesis Testing#Experimentation

✓Stay curious, proactively form hypotheses, and iterate through validation.
✓Make new discoveries repeatedly and keep presenting them to the world.
✓Face data, customers, and phenomena directly and honestly.
✓Relentlessly pursue the root cause — always ask "why."
✓Don't fear failure — keep running rapid cycles of experimentation and validation.

Sharpen your words like a merchant.

Be a Merchant

Connect people, things, and the world.

#Communication#Customer First#Value Creation#Relationship Building#Market Understanding#Problem Solving#Field-First#Customer Experience#Needs Discovery#Trust

✓Actively take on the role of connecting people, products, and the world.
✓Communicate clearly so anyone can understand — impact comes only when the message lands.
✓Go to the field and listen to the real voices of customers.
✓Uncover the true challenges customers face and propose optimal solutions.
✓Stay attuned to market shifts and competitor moves — act ahead of the curve.

Aim for the goal like a strategist.

Be a Strategist

Climb the mountain.

#Purpose-Driven#Strategic Planning#Efficiency#Prioritization#Essence#Global Optimization#Roadmap Design#Problem Decomposition#Flexibility#Decision-Making

✓Always be conscious of "why are we doing this (purpose)" and "where are we heading (goal)."
✓Seek the most effective and efficient path to achieve the objective.
✓Flexibly reassess methods and approaches as the situation changes.
✓Structure complex problems, identify essential issues, and prioritize them.
✓Balance long-term vision with short-term action when making plans.

Defy the present like an adventurer.

Be an Adventurer

Let go of "the way it's always been."

#Challenge#Change#Pioneer Spirit#Risk-Taking#Innovation#Learning from Failure#Trailblazer#Action#Curiosity#Possibility

✓Embrace change and be the first to take on new challenges.
✓Dive fearlessly into unknown territories and blaze new trails.
✓Learn from failures and use them as fuel for the next challenge.
✓Actively propose new perspectives and ideas, unconstrained by convention or precedent.
✓After properly assessing risks, make courageous decisions and act.

Be true to yourself.

Be Yourself

Take initiative.

#Initiative#Self-Awareness#Authenticity#Growth Mindset#Integrity#Self-Confidence#Intrinsic Motivation#Individuality#Self-Expression#Influence

✓Proactively think about what you truly want to do and who you want to be.
✓Deeply explore the reasons (the "Why") behind your actions and choices.
✓Understand your values and strengths, and leverage them in your work.
✓Express your opinions and ideas candidly, and engage in constructive dialogue.
✓Keep learning for self-growth — continuously acquire new skills and knowledge.

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